Squad Ride
Squad Ride
Bleacher Report
Bleacher Report
Make betting fun and more approachable for casual bettors.
Make betting fun and more approachable for casual bettors.
We used this framework to think about our target audience. We wanted the sweet spot of “casual” bettors who really just want to bet for the entertainment and socializing.
We used this framework to think about our target audience. We wanted the sweet spot of “casual” bettors who really just want to bet for the entertainment and socializing.
How I got there…
How I got there…
I lead a team brainstorm with this prompt: how might people place bets in a way that adds enjoyment and shared experience to live games?
I narrowed down the ideas from the brainstorm and created prototypes for concept testing.
I lead a team brainstorm with this prompt: how might people place bets in a way that adds enjoyment and shared experience to live games?
I narrowed down the ideas from the brainstorm and created prototypes for concept testing.
I took what we learned in research and helped us define a specific direction.
Our feature would have the Bleacher Report staff choose a bet, rally users around the bet, and somehow bring them together at game time.
I took what we learned in research and helped us define a specific direction.
Our feature would have the Bleacher Report staff choose a bet, rally users around the bet, and somehow bring them together at game time.
Final Design
Final Design
Users choose if they want to join the squad ride, choose a side, and a percentage breakdown of what other users chose. Users receive a push notification at game time which opens to the Squad Ride chat.
Users choose if they want to join the squad ride, choose a side, and a percentage breakdown of what other users chose. Users receive a push notification at game time which opens to the Squad Ride chat.
